Custom AI-Powered Musician Growth & Community Platform
8 Months
United Kingdom
Project Brief
A UK-based client partnered with Kanhasoft to develop a comprehensive web application aimed at supporting emerging musicians in their professional journey. The platform was envisioned as more than just a tool—it was designed to be a digital ecosystem that helps artists build their personal brand, grow their fan base, and monetize their creative output. The client’s vision included a mix of personalized strategy, expert mentorship, interactive communities, and AI-driven insights to guide artists through each stage of their growth.
The goal was to create an intuitive, mobile-friendly platform that caters specifically to musicians’ needs. From onboarding to goal tracking, the system needed to provide a structured experience while still allowing for creativity and community interaction. Users would receive a custom 12-month growth strategy based on their inputs, participate in live masterclasses, engage in community tribes, book mentoring sessions, and communicate via a secure messaging system. The client emphasized personalization, real-time feedback, and ease of use as top priorities.
Technologies
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React JS
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Next JS
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Express JS
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MongoDB
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Stripe
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Calendly API
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OpenAI
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Heap
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OAuth
Client's Need
The client envisioned a platform that could:
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Challenges
Building a multi-step, mobile-friendly onboarding process including email automation, payment, and Calendly integration.
Generating and managing custom 12-month strategies for each user using AI and manual inputs.
Creating a real-time, content-sharing community (tribes) with interaction features.
Integrating mentor scheduling with external platforms while maintaining visibility in the app.
Offering personalized AI feedback and suggestions based on user data.
Developing a secure, user-friendly messaging system with notifications.
Designing a gamification model that tracks user behavior and assigns badges/archetypes.
Capturing user engagement data for analytics and optimization.
Solutions
Developed a streamlined onboarding workflow, including mobile-optimized forms, secure payment via Stripe, and Calendly scheduling embedded into the user journey.
Designed a custom strategy engine combining AI-generated outputs and manual admin inputs, visualized through dynamic charts and weekly tasks.
Built a scalable community module where users can join tribes, post updates, and interact in real time.
Integrated Calendly API for mentorship bookings, while keeping all activity visible within the platform dashboard.
Embedded an AI assistant (OpenAI) to offer suggestions on content strategy, audience growth, and engagement.
Created an in-app messaging system with real-time updates, user search, and secure communications.
Engineered gamification logic assigning artist archetypes and rewarding activity through badges and scoreboards.
Implemented Heap Analytics for behavioral tracking, heatmaps, and user journey insights.
Key Features
User Registration & Guided Onboarding: Mobile-friendly flow with email automation, waiting list, payment, and interview scheduling.
Subscription & Payment Integration: Secure 3-month plan setup via Stripe with automated receipts.
Personalized Strategy Dashboard: AI-generated 12-month plan broken into weekly tasks, with real-time progress tracking.
Community Tribes: Join interest-based groups, share content, and engage with other artists.
Cohorts & Masterclasses: Live and recorded sessions with calendar integration and rewatch options.
Mentorship Integration: Book 1-on-1 sessions with mentor via Calendly; all scheduling handled in-app.
AI Chat Assistant: Receive personalized growth tips, content strategies, and platform help.
Inbox & Messaging: Real-time, secure messaging system with profile-based user lookup.
Support & Learning Center: Help articles, live chat, chatbot, and email/push notifications for updates.
Task Manager: Weekly tasks with adaptive suggestions based on performance and feedback.
Gamification (Badges & Archetypes): Earn badges and archetypes based on activities and completed tasks.
Analytics Integration: Heap Analytics for real-time behavior tracking and admin insights.
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