AI-Powered Musician Growth & Community Platform
Timeline: 8 Months| Country: United Kingdom
Project Brief
A UK-based client partnered with Kanhasoft to develop a comprehensive web application aimed at supporting emerging musicians in their professional journey. The platform was envisioned as more than just a tool—it was designed to be a digital ecosystem that helps artists build their personal brand, grow their fan base, and monetize their creative output. The client’s vision included a mix of personalized strategy, expert mentorship, interactive communities, and AI-driven insights to guide artists through each stage of their growth.
The goal was to create an intuitive, mobile-friendly platform that caters specifically to musicians’ needs. From onboarding to goal tracking, the system needed to provide a structured experience while still allowing for creativity and community interaction. Users would receive a custom 12-month growth strategy based on their inputs, participate in live masterclasses, engage in community tribes, book mentoring sessions, and communicate via a secure messaging system. The client emphasized personalization, real-time feedback, and ease of use as top priorities.
Client's Need
The client envisioned a platform that could:
- Offer a personalized 12-month growth strategy for each artist.
- Support dynamic, interest-based communities to foster peer interaction.
- Enable mentorship integration using third-party scheduling tools like Calendly.
- Provide AI-powered assistance tailored to each artist’s career path.
- Include a subscription-based payment system for monetization.
- Deliver a gamified user experience that tracks progress and rewards engagement.
- Provide in-app messaging and real-time notifications.
- Allow for behavior tracking and analytics to improve the platform over time.
Technologies
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React JS
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Next JS
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Express JS
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MongoDB
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Stripe
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Calendly API
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OpenAI
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Heap
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OAuth
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Challenges
- Building a multi-step, mobile-friendly onboarding process including email automation, payment, and Calendly integration.
- Generating and managing custom 12-month strategies for each user using AI and manual inputs.
- Creating a real-time, content-sharing community (tribes) with interaction features.
- Integrating mentor scheduling with external platforms while maintaining visibility in the app.
- Offering personalized AI feedback and suggestions based on user data.
- Developing a secure, user-friendly messaging system with notifications.
- Designing a gamification model that tracks user behavior and assigns badges/archetypes.
- Capturing user engagement data for analytics and optimization.
Solution By Kanhsoft
- Developed a streamlined onboarding workflow, including mobile-optimized forms, secure payment via Stripe, and Calendly scheduling embedded into the user journey.
- Designed a custom strategy engine combining AI-generated outputs and manual admin inputs, visualized through dynamic charts and weekly tasks.
- Built a scalable community module where users can join tribes, post updates, and interact in real time.
- Integrated Calendly API for mentorship bookings, while keeping all activity visible within the platform dashboard.
- Embedded an AI assistant (OpenAI) to offer suggestions on content strategy, audience growth, and engagement.
- Created an in-app messaging system with real-time updates, user search, and secure communications.
- Engineered gamification logic assigning artist archetypes and rewarding activity through badges and scoreboards.
- Implemented Heap Analytics for behavioral tracking, heatmaps, and user journey insights.
Key Features
- User Registration & Guided Onboarding: Mobile-friendly flow with email automation, waiting list, payment, and interview scheduling.
- Subscription & Payment Integration: Secure 3-month plan setup via Stripe with automated receipts.
- Personalized Strategy Dashboard: AI-generated 12-month plan broken into weekly tasks, with real-time progress tracking.
- Community Tribes: Join interest-based groups, share content, and engage with other artists.
- Cohorts & Masterclasses: Live and recorded sessions with calendar integration and rewatch options.
- Mentorship Integration: Book 1-on-1 sessions with mentor via Calendly; all scheduling handled in-app.
- AI Chat Assistant: Receive personalized growth tips, content strategies, and platform help.
- Inbox & Messaging: Real-time, secure messaging system with profile-based user lookup.
- Support & Learning Center: Help articles, live chat, chatbot, and email/push notifications for updates.
- Task Manager: Weekly tasks with adaptive suggestions based on performance and feedback.
- Gamification (Badges & Archetypes): Earn badges and archetypes based on activities and completed tasks.
- Analytics Integration: Heap Analytics for real-time behavior tracking and admin insights.