CRM Development

Introduction We’ve all been there—testing out yet another off-the-shelf CRM tool with fingers crossed and hopes high. The homepage looks promising, the demo video is slick, and the pricing page practically begs you to click “Start Free Trial.” Fast forward a few weeks, and what began with optimism ends in Read More

Understanding the Basics of CRM Systems We begin (as all grand adventures do) with the fundamentals of Customer Relationship Management systems — or CRM, for those of us who prefer acronyms for breakfast. A CRM system is essentially the digital nerve center where customer data, interactions, sales funnels, support tickets, Read More