Ways to Handle Negative Reviews on Amazon
Understanding the Impact of Reviews We all know reviews matter—but how much? On Amazon, they’re not just digital applause or boos. They influence whether a person clicks “Buy Now,” whether your page gets traffic, and even whether Amazon’s algorithms show your product first (or bury it). Research shows that many shoppers—upwards of 90% in some studies—read reviews before purchasing. Handle Negative Reviews on Amazon reviews pile up ), they erode trust, reduce conversion rate, and can sink your ranking. There’s a psychological dimension too: negative feedback can trigger risk aversion. (Yes, even in people buying a $20 phone case.) Shoppers Read More