Top 10 Benefits of Custom CRM Software in 2025
CRM Isn’t Just a Fancy Spreadsheet (Anymore) Once upon a time—not long ago—a “CRM” was just a glorified Excel sheet with delusions of grandeur. (Some still are, but we don’t name names.) You’d open it, see a forest of empty fields and dropdowns, and promptly close it to go back to emailing clients manually. Fast-forward to 2025, and custom CRM software has finally evolved beyond digital Rolodex status. It’s no longer just a system for salespeople to ignore—it’s a fully integrated, automated, customizable engine that powers your entire customer journey. But here’s the twist: off-the-shelf CRMs are still failing businesses. Read More