11 Keyword Research and SEO Tips for Amazon FBA Seller

Introduction: Why Keywords Are Your Real Product

You could have the world’s most irresistible product—but if nobody searches for what you’re selling, you’ll be left orbiting in invisibility. That’s the cold reality of Amazon FBA SEO. In the Amazon game, keywords aren’t just metadata—they’re your product.

For sellers across the USA, UK, UAE, Israel, Switzerland (and really everywhere Amazon has reach), listing optimization doesn’t begin with images or pricing. It begins with Amazon keyword research—knowing exactly how customers phrase their needs. Get the wrong keywords, and you’re invisible. Nail the right ones, and you invite traffic with intent.

We’ve seen many entrepreneurs treat listing creation like a checkbox—and then wonder why sales don’t follow. The truth: your keywords are what drive Amazon’s search engine to see and surface your product. Think of your listing as a conversation: you speak the customer’s language, Amazon listens.

In this blog, we’ll walk through 11 keyword research and SEO tips for Amazon FBA sellers—strategies for Amazon FBA optimization, tools, listing structure, tracking shifts, and more. These aren’t theory—they’re field-tested tactics we use at Kanhasoft. Because your product isn’t just what you sell—it’s how you get found.

Start with Buyer Intent (Not Buzzwords)

Before you get lost in a sea of keyword tools and search volume metrics, take a step back. The foundation of solid Amazon keyword research isn’t what you think your product is—it’s what your customer thinks it is. And believe us, they aren’t typing “ergonomically optimized lumbar support seating experience” into the search bar. They’re typing “comfy desk chair.”

Understanding buyer intent is what separates high-performing Amazon FBA SEO from listings that never take off. You’re not just targeting words—you’re targeting solutions. Customers don’t shop Amazon like a catalog; they search it like Google. That means your keywords should reflect real problems, needs, or desires.

Here’s a tip we give clients across regions like the UK, UAE, and the U.S.: Create a list of customer pain points, then reverse engineer the terms they’d type when trying to solve them. For example, someone with back pain may search “office chair for long hours” instead of “adjustable task seating.”

Use those phrases as seed keywords in tools like Helium 10 or Amazon’s own search bar (spoiler alert: we’ll talk more about this trick soon). At the end of the day, your job as an Amazon seller tools is to show up when your customer’s intent is buy, not browse.

Use Amazon’s Autocomplete as a Cheat Code

When it comes to Amazon keyword research, there’s one tool that’s criminally underrated—and it’s built right into the site. No subscriptions. No complicated dashboards. Just Amazon’s own autocomplete feature.

Start typing a product term in Amazon’s search bar, and voilà—dozens of keyword ideas appear before you even finish typing. These suggestions aren’t guesses. They’re data-driven, based on real-time search trends across Amazon. And that means they’re pure gold for shaping your Amazon FBA SEO strategy.

Here’s a trick we use with our clients (especially those scaling across regions like Israel and the UAE): Type your base keyword slowly and watch how Amazon finishes your sentence. Try variations, plural forms, or even misspellings. The results often reveal niche search behaviors you’d never spot in paid tools.

Let’s say you’re selling yoga mats. Start typing “yoga mat f…” and Amazon may suggest “for thick padding,” “for beginners,” or “for hardwood floors.” Each of these is a unique keyword opportunity, often representing a different buyer persona or need.

Even better? These suggestions evolve. They change with seasons, trends, and shopper behavior—making autocomplete a living keyword tool. So yes, it’s a bit old-school, but it works. And as we always say at Kanhasoft: never underestimate the power of low-tech tricks in high-tech ecosystems.

Spy on Competitors (It’s Not Creepy—It’s Research)

We’re not saying you need to wear a trench coat and follow your competitor around the internet—but hey, if they’re ranking above you on Amazon, you should know why. In the world of Amazon FBA SEO, competitive analysis isn’t espionage—it’s strategy.

Top Custom Amazon sellers in your category have likely already done the heavy lifting when it comes to keyword research, listing optimization, and conversion-focused copy. So, instead of reinventing the wheel, reverse-engineer it. Look at their product titles, bullet points, backend keywords (via tools), and even their customer Q&A sections.

At Kanhasoft, we help sellers across Switzerland, the UK, and the UAE benchmark their listings against the top three competitors. Tools like Helium 10 and Jungle Scout can extract those listings’ keyword profiles—revealing hidden gems you might’ve missed. Yes, the same tools they used to climb the rankings can now work for you.

Pro tip: Read the negative reviews of your competitors. They’re a goldmine for keyword ideas based on unmet expectations. If a product lacks “battery backup” and customers are fuming, you now have a phrase worth optimizing for—assuming your product solves that problem.

Leverage Amazon Keyword Research Tools

If Amazon’s autocomplete is your flashlight, then keyword tools are your high-powered searchlights. And when it comes to Amazon FBA SEO, visibility is everything.

Now, we know what you’re thinking—“Do I really need another tool in my life?” And while we get the hesitation (our bookmarks folder is a graveyard of forgotten free trials), the truth is that the right Amazon keyword research tool can shave hours off your listing prep—and deliver data you just can’t eyeball.

At Kanhasoft, we’ve worked with sellers in the USA, UAE, and even Switzerland who doubled their traffic just by refining their keyword strategy using tools like:

• Helium 10 – Deep dive into search volume, competition scores, and backend keyword ideas.

• Jungle Scout – Great for spying on what’s working and tracking changes over time.

• Keyword Tool (Amazon) – Perfect for long-tail keywords you’d never think of on your own.

• DataHawk – Robust analytics with powerful SEO insights and sales performance.

These tools help you go beyond gut instinct. They reveal what’s trending, what customers are actually searching, and which keywords are ripe for optimization.

But remember, tools are just that—tools. Your judgment, market knowledge, and creative listing strategy still make or break success. Use them wisely, and your SEO game won’t just improve—it’ll scale.

Master Backend Keywords (Because Visibility Isn’t Always Obvious)

If Amazon listings were icebergs, your product title and bullet points would be the tip—what everyone sees. But below the surface? That’s where the real SEO magic brews. Enter: backend keywords.

These hidden fields in your Amazon Seller Central dashboard don’t appear on your public listing, but they absolutely affect where (and if) your product shows up in search results. For Amazon FBA SEO, ignoring backend keywords is like opening a store and forgetting to put up a sign.

Now, Amazon doesn’t give you endless space here—currently around 250 bytes. That’s right, bytes. Which means every character counts. This is your opportunity to add secondary keywords, common misspellings, regional terms, and synonyms that didn’t fit in your visible content but are still crucial for Amazon keyword research coverage.

For example, if you’re selling “yoga blocks,” your backend keywords might include: “stretch props, foam bricks, yoga aids.” Each term casts a wider SEO net without cramming your public listing with fluff.

We’ve helped clients in the UK and UAE significantly increase visibility just by auditing and refining their backend terms—no code, no redesign, just smarter optimization.

One word of caution: avoid repetition, brand names, or using commas. Amazon’s algorithm is picky. So write naturally, use variations, and make every character fight for attention.

Structure Titles That Sell (And Rank)

Let’s get one thing straight: your Amazon product title isn’t just there to “look nice.” It’s a ranking signal, a conversion driver, and the first thing customers see. In the world of Amazon FBA SEO, your title is prime real estate—and far too many sellers are squatting on it with weak copy.

A well-structured title needs to juggle three things: keywords, clarity, and clickability. It has to be keyword-rich for search visibility, clear enough to be understood in a scroll, and attractive enough to outshine competing listings.

Here’s a simple format we suggest to sellers (especially those targeting marketplaces in the USA and Switzerland):
[Brand Name] + [Primary Keyword] + [Key Feature] + [Size/Color/Quantity] + [Benefit or Use Case]

For example:
ZenMat Yoga Block – Lightweight Foam Brick for Balance & Flexibility – 2 Pack – Non-Slip Design for All Yoga Levels

See what we did there? Keywords like “yoga block,” “foam brick,” “non-slip,” and “yoga levels” are woven in naturally. No keyword stuffing. No shouting. Just SEO that sells.

Amazon’s guidelines also prefer clarity—avoid ALL CAPS, excessive symbols, or 100-character buzzword salads. You want clean, readable titles that make shoppers go, “Oh! That’s what I need.”

Bullet Points That Do the Heavy Lifting

If your title is the hook, your bullet points are the sales pitch—and a chance to win over even the most indecisive scroller. In the realm of Amazon FBA SEO, bullet points serve two powerful roles: they sell and they rank. So, naturally, they deserve more attention than a rushed copy-paste job from your supplier’s spec sheet.

Here’s the thing: Amazon allows up to 5 bullet points (and around 500 characters each). That’s five opportunities to blend Amazon keyword research with clear benefits. The trick? Structure each bullet to address a feature, tie it to a benefit, and sprinkle in a relevant keyword. Don’t overdo it—readability matters more than stuffing “premium quality BPA-free eco silicone” into every sentence.

Let’s take a cue from what we tell our clients across UAE, UK, and Israel:

• Start with an uppercase benefit (think: EASY TO CLEAN)

• Follow with a benefit-focused description (like: “Made from non-stick silicone, our blender bottle is dishwasher-safe and hassle-free.”)

And yes, keywords like “non-stick,” “dishwasher-safe,” and “eco” subtly power your Amazon FBA SEO while still sounding human.

Bonus tip: Use formatting tools like line breaks or emojis (sparingly, and within Amazon’s terms) to make your bullets skimmable. Because nobody wants to read a wall of text when they’re one click away from your competitor.

Optimize Product Descriptions with SEO Subtlety

If your bullets do the heavy lifting, your product description is where you gently seal the deal. It’s your chance to reinforce everything you’ve already promised—while quietly boosting your Amazon FBA SEO in the background.

Now, here’s where a lot of sellers stumble: they treat descriptions as an afterthought or, worse, a dumping ground for leftover keywords. The result? A robotic block of text no one reads, and Amazon barely indexes. Not ideal.

Our go-to advice (especially for Amazon FBA sellers in Switzerland and the USA): write like you’re talking to a human, but keep your keyword list on hand. Weave your Amazon keyword research naturally into sentences. Don’t just list benefits—tell a story. Show how your product solves real problems.

For instance, instead of saying:
“Best BPA-free baby bottles for infants, toddlers, newborns.”
Try this:
“Our BPA-free baby bottles are designed with soft silicone nipples to support a natural latch—making feeding time stress-free for both infants and parents.”

See the difference? We hit the keywords, but with purpose.

Also, don’t forget to break up long paragraphs. Use short, clear lines, bolded highlights (if you’re enrolled in A+ content), and benefit-driven messaging. Subtlety is the name of the game here—and when done right, your description becomes both a ranking asset and a conversion booster.

Track, Measure, and Iterate (Amazon FBA SEO Isn’t One and Done)

Let’s bust a myth right here: Amazon FBA SEO isn’t a one-time checklist you tick and forget. Nope—it’s a living, breathing process that changes faster than Amazon’s warehouse automation (and that’s saying something). If you’re not tracking, you’re guessing. And if you’re guessing, well… we both know how that ends.

Successful Amazon FBA optimization requires constant iteration. Once your listing is live, it’s time to watch the numbers. Monitor keyword rankings, conversion rates, click-throughs, and (yes) customer reviews. Not to panic you, but even a small shift in buyer behavior—say, seasonal changes or a competitor’s aggressive price drop—can tank your ranking.

Tools like Helium 10, DataHawk, and even Amazon’s Brand Analytics can tell you which keywords are gaining traction—and which ones are snoozing. Keep your eyes on Amazon FBA tracking metrics like keyword rank and session-to-conversion ratios. These insights help you make informed tweaks instead of random stabs in the dark.

We’ve seen sellers in the UK and Israel boost traffic simply by swapping in trending keywords or restructuring a lagging title. The lesson? Your first draft isn’t your final answer.

Don’t Ignore Customer Reviews (Yes, They Affect Amazon FBA SEO Too)

Let’s face it—nothing makes or breaks a product faster than reviews. But here’s what most Amazon sellers miss: customer reviews don’t just impact conversions—they influence your Amazon FBA SEO.

How? Amazon’s algorithm takes signals from reviews to determine product relevance, trustworthiness, and even keyword context. Yup, when customers use phrases in their reviews that match search queries—think “best travel pillow for long flights”—Amazon notices. And so should you.

At Kanhasoft, we encourage clients from the UAE to the UK to analyze their own reviews and their competitors’. Look for repeated language, recurring problems, and positive highlights. These are often untapped keyword goldmines that your listing can (and should) reflect.

Even better, the Q&A section can reveal how real people describe their needs—which often differs from how brands talk about their products. Incorporating that voice into your content helps both your SEO and your connection with the buyer.

Pro tip: Gently nudge happy customers to leave detailed reviews. The more natural language Amazon has to work with, the better your product gets indexed and served to the right audience.

Bottom line: Reviews are more than social proof—they’re SEO fuel. And ignoring them is like ignoring free advice from your highest-paying customers.

Bonus Tip: Use A+ Content for SEO Juice

Amazon’s A+ Content (formerly Enhanced Brand Content) might look like eye candy for your product listing—but make no mistake, it’s more than just pretty pictures. It’s another potent layer of your Amazon FBA SEO strategy, especially when used with intention.

A+ Content allows registered brand sellers to add custom images, comparison charts, banners, and additional product copy. While Amazon claims it doesn’t directly index A+ text for SEO (and yes, the jury’s still out), it indirectly boosts rankings by driving higher conversion rates—which, in turn, tell the algorithm, “Hey, people like this!”

But here’s the real power move: use A+ modules to expand on keywords you couldn’t squeeze into your title, bullets, or description. Build engaging, benefit-driven blocks of text that reflect your top Amazon keyword research insights.

Think:

• “Why customers in the UAE love our eco-friendly packaging…”

• “The ideal camping stove for high-altitude hikers…”

Strategic copy + visuals = double the impact.

Clients across Switzerland and the USA who embraced A+ Content didn’t just see a bump in SEO—they saw better buyer trust, reduced returns, and a noticeable brand lift. And let’s be honest: when your listing looks polished, it just feels more legit.

A+ isn’t optional anymore. It’s your competitive edge—and the final cherry on your Amazon FBA optimization sundae.

Recap Table: 11 Amazon FBA SEO Tips at a Glance