Dynamic routes are one of those Next.js things that feel obvious right up until we’re staring at an app/ folder at 1:17 AM thinking, “Why is [slug] not slugging?” (Yes, we’ve been there. No, we didn’t handle it with grace. If you’re using the Next.js App Router, dynamic routing is Read More
If we had a dollar for every time someone asked, Which technology stack is best for a custom CRM? we’d probably… still build CRMs because we’re weirdly into workflow automation, but we’d do it with nicer coffee. Here’s the honest truth: there isn’t one best technology for custom CRM software Read More
CRM shopping is one of those adult responsibilities that sounds simple until we’re 37 tabs deep comparing dashboards, reading feature lists that all sound identical, and wondering why every product video has the same upbeat background music is that a legal requirement?. We’ve been doing custom CRM Development for a Read More
There comes a moment in almost every startup’s life where someone says: “We can’t duct-tape this in Google Sheets anymore. We need actual software.” And right after that, someone else (usually with budget anxiety) asks: “Okay, but how do we choose a custom software development service without wasting half our Read More
Somewhere in a marketing meeting right now, someone has just asked: “If we build a custom CRM, can we still keep our existing marketing tools—or are we signing up for a full tech exorcism?” A very fair question. Because the last thing anyone wants is: New custom CRM: Yes Old Read More
Somewhere in a conference room right now, a brave soul has just said: “We need a new web application. Let’s find a development company.” And somewhere else, a more experienced soul is quietly thinking: “Ah yes, the sacred ritual of vendor hunting. May the odds be ever in our favor.” Read More
There are two ways a custom CRM software development project usually starts: The optimistic way: “We’re going to build a CRM that finally fits how we actually sell.” The suspicious way: “Our last CRM project took 18 months, 400 emails, and nobody uses it—this time we want agile.” We have Read More
There are two kinds of CRM stories: The ones where the team says, “We couldn’t live without this now.” The ones where someone whispers, “Please don’t make us log into that thing.” If you’re reading about how to build a custom CRM, chances are you’ve already tried the “off-the-shelf” route, Read More
Somewhere in a boardroom right now, someone is saying: “We don’t just want an ERP. We want an AI-powered ERP.” And somewhere else, in IT, someone is thinking: “Translation: they want magic, with integration to our 17 existing systems, by Q3.” We feel this deeply. Over the past years working Read More
Every January, the internet fills up with “Top X Trends” posts written, presumably, by someone who has never actually survived a production deployment on a Friday. Meanwhile, teams in the USA, UK, Israel, Switzerland, and the UAE are quietly trying to answer less glamorous questions: “Do we really need AI Read More
