ERP vs. CRM: Choosing the Right System for Your Business Needs
Let’s get one thing straight before we plunge headlong into the swirling abyss of acronyms and enterprise jargon: I’m not here to be your systems guru. In fact, I’m pretty sure I’d rather eat a cold bowl of oatmeal than try to dissect Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM) software for the thousandth time. But you people keep asking (my inbox: overflowing with queries like “ERP or CRM—help!”), and I keep complaining, so here we are again. Welcome to the madness. Anyway, since we’re talking about the two big beasts—ERP and CRM—let’s outline the basics, put them Read More