Understanding the Impact of Amazon Negative Reviews
Reputation is like that one delicate vase you inherited—it only takes one slip to crack it. So when we talk about Amazon negative reviews, we’re really talking about subtle structural damage to your brand. A single negative review can drop conversion rates, reduce search visibility, and plant doubts in future buyers’ minds. In fact, Amazon’s algorithm tends to deprioritize listings with poor ratings, making them less visible in search.
From a sales perspective, negative reviews often do more damage than positive ones help. Empirical studies show that profit loss from negative reviews usually overshadows gains from positive reviews—so if you aren’t managing those bad reviews, you’re losing more than you think.
We once watched a client lose half a day’s worth of sales after a single one-star review dropped on a weekend—yes, even during a routine Sunday. The buyer’s comment was harsh, but what stung more was how many potential customers saw it before we could respond. That’s real-time reputation risk.
From behavioral studies, people tend to fixate more on negative feedback than positive praise. In fact, consumers’ attention to negative comments is significantly greater—and that means Amazon negative reviews disproportionately influence decisions.
The Real Cost of Amazon Negative Reviews
Let’s not sugarcoat it: every time a negative review on Amazon goes unanswered, somewhere in the digital universe, a conversion dies. Dramatic? Maybe. True? Absolutely.
Now, most sellers think a bad review just dents the ego. In reality, it punches you right in the wallet. Negative reviews don’t just affect what customers see—they affect what Amazon’s A9 algorithm sees. Poor feedback drops your product down the ranking ladder, pushing you into digital obscurity while your competitors dance at the top with their shiny 4.8 stars.
We’ve seen sellers lose up to 25% in monthly revenue because of a cluster of poorly managed Amazon negative reviews. And here’s the kicker: many of those reviews were avoidable—wrong item sent, slow delivery, or vague instructions. Not product flaws. Just operational hiccups.
It’s like running a restaurant where the food’s great, but the waiter keeps spilling soup. Eventually, even loyal customers will walk away.
The real cost? Missed sales. Slower growth. And worst of all, a damaged reputation that takes months to repair. So yes, those stars matter more than you think—and handling Amazon seller negative reviews swiftly isn’t optional. It’s your brand’s insurance policy.
How Amazon Negative Reviews Shape Buyer Decisions
Consumers may claim they do their “own research”—but let’s face it, most rely on the collective wisdom of strangers with usernames like “GrumpyCat88” or “MomOfTwins4.” And guess what those strangers are writing? Amazon negative reviews that shape every buying decision in your product’s lifecycle.
Buyers scroll, skim, and stop the second they see a one-star review. Even if it’s about a late delivery in 2020, it lingers like a digital red flag. What we’ve found is that people don’t just read reviews—they interpret them like warning signs. A review mentioning “poor packaging” translates to “broken on arrival.” “Didn’t match the description” sounds like a scam. And “no response from seller”? Well, that’s the death knell.
Studies show that 88% of consumers trust online reviews as much as personal recommendations. And 94% say a negative review on Amazon has convinced them to avoid a business entirely. That’s not just influence—it’s control.
We’ve witnessed buyers cancel orders mid-checkout after spotting one bad review buried under a dozen good ones. That’s the power of negativity bias. Your five stars don’t always win the argument—your one-star might be doing all the talking.
Common Causes Behind Amazon Negative Reviews
Let’s be real: not all Amazon negative reviews are created equal. Some are totally justified. Others? Let’s just say, we’ve seen people leave one-star reviews because the box was “too brown.”
But behind most legitimate complaints, you’ll find one of a few usual suspects: late shipping, incorrect items, damaged packaging, unclear product descriptions, or unresponsive seller communication. Surprisingly, it’s rarely the product itself that leads to bad feedback. It’s the experience.
Consider this: a fantastic product delivered three days late feels like a bad product. In the world of instant gratification, waiting is the ultimate villain.
In one instance, we traced a spike in Amazon negative reviews back to a small typo in a listing—“Bluetooth 5.0” instead of “Bluetooth 4.2.” That one word misled hundreds of buyers and resulted in refund requests, returns, and—you guessed it—an avalanche of negative feedback.
Spotting Fake or Malicious Amazon Negative Reviews
Ah yes, the dark side of eCommerce—where competitors masquerade as customers and bots pretend they ordered your item just to drop one-star bombs. Welcome to the wild west of Amazon negative reviews, where not all feedback is born from genuine frustration.
Let’s get one thing straight: fake reviews aren’t just annoying. They’re destructive. They skew your performance metrics, hurt your ranking, and confuse actual buyers. We’ve seen products with stellar fulfillment get slammed by reviews like “Product arrived moldy”—even though the product was, well, digital.
The signs are there if you know where to look. Watch for vague language (“bad quality,” “don’t buy”), no order details, sudden surges in negative feedback from new accounts, or similar reviews posted across multiple listings. If it smells fishy, it probably didn’t come from a real customer.
Amazon has cracked down on review fraud in recent years, but the system isn’t foolproof. That’s why we built smart detection into our feedback tools—to help sellers flag suspicious Amazon negative reviews before they do real damage. Our software identifies linguistic patterns and compares review histories to separate the legit complaints from the sabotage.
Because in a marketplace this competitive, you can’t just manage your reviews—you have to defend them. And trust us, your competitors won’t be playing fair.
Why You Need a Feedback Monitoring Tool
Look, if you’re still manually checking your reviews with your morning coffee like it’s 2009, we need to talk. Because the pace at which Amazon negative reviews can pile up (and quietly torch your reputation) doesn’t wait for your next login. It demands automation—enter the feedback monitoring tool.
Why does this matter? First, timing. Responding to a review within the first few hours dramatically improves your chance of turning that frustrated customer into a loyal one. Waiting days—or worse, never seeing the review at all—means you’re leaving bad press hanging out in the open like spoiled milk.
Second, scale. If you’re running multiple products or managing FBA for different regions, you physically can’t keep up with all the noise. A feedback monitoring tool gives you a central hub for alerts, sentiment tracking, keyword filters, and even auto-responses (don’t worry, they sound human).
We once worked with a UK-based seller who missed a wave of critical feedback during a warehouse switch. Three days offline, and the damage? Brutal. Listings dropped off the first page. Sales cratered. All because no one caught the first couple of reviews fast enough.
Trust us—managing Amazon negative reviews manually isn’t noble. It’s risky. A smart monitoring tool doesn’t just help you react faster—it helps you strategize smarter.
Kanhasoft’s Approach to Managing Amazon Negative Reviews
At Kanhasoft, we don’t just build software—we engineer peace of mind. When it comes to Amazon negative reviews, our approach is a cocktail of logic, automation, and a splash of human empathy. Because handling bad reviews isn’t just about damage control—it’s about reputation engineering.
Our system detects, classifies, and alerts sellers to negative feedback in real time (no more surprises during your weekend Netflix binge). But what sets us apart? Smart prioritization. We don’t just tell you that you’ve got a bad review—we tell you which one is about to spiral into a customer service nightmare.
One of our favorite case studies? A seller in the UAE who slashed his one-star reviews by 52% in under two months—just by using our triggered responses and issue categorization model. The product didn’t change. The process did.
Our tools blend automation with custom response templates, so you sound like a caring human even if you’re asleep. Plus, with multi-language support and GEO-targeted message presets, we make global review management scalable (and a little less soul-crushing).
How Real-Time Alerts Save Seller Reputation
Imagine this: It’s 9 AM in New York. Somewhere in London, a customer just slammed your product with a one-star rant about a “missing charger.” By the time you spot it—12 hours later—thousands have seen it. Ouch.
This is exactly why real-time alerts for Amazon negative reviews are non-negotiable.
Timing is everything. When you receive immediate notifications, you’re not just reacting—you’re recovering. Fast responses show potential buyers you’re proactive. They build trust, signal credibility, and often de-escalate situations before they snowball.
With Kanhasoft’s alert system, sellers get pinged the moment a new review drops—via email, SMS, or push notifications. It’s like having a sixth sense for brand danger. And because we filter by severity, you’ll know if it’s a “package was late” or “this almost ruined my wedding” type of review.
One seller in Switzerland told us our alert system saved his Prime Day campaign. A rogue warehouse delay triggered several bad reviews, but he was able to respond within the hour, offer refunds, and even flip one-star complaints into updated five-stars. All thanks to real-time awareness.
Responding to Amazon Negative Reviews Like a Pro
Now, here’s where most sellers go wrong: they panic. One bad review hits, and suddenly they’re typing up a 500-word apology that reads like a corporate memo from the 90s. Let’s clear the air—responding to Amazon negative reviews isn’t about groveling. It’s about being real, respectful, and—above all—strategic.
Your response isn’t just for the unhappy buyer—it’s for everyone else watching how you handle adversity. Future customers are reading that review thread like it’s Yelp drama, and they’re deciding whether or not to trust you. So make it count.
Our strategy? Keep it short, sincere, and solution-oriented. Acknowledge the issue, offer a resolution, and avoid passive-aggressive language (we’re looking at you, “Sorry you feel that way”). And if it’s your fault—own it. Nothing builds credibility faster than a brand that admits mistakes and fixes them quickly.
With Kanhasoft Amazon seller tools, we help automate this process without losing the human touch. You get dynamic templates that adapt based on review tone and category, so you can respond quickly without sounding like a robot.
Trust us—handling Amazon negative reviews like a pro doesn’t mean being perfect. It means showing you care, even when things go sideways.
Turning Amazon Negative Reviews Into Business Wins
Here’s a wild idea: what if your worst reviews could lead to your best improvements?
That’s not just optimism—it’s strategy. Because when used right, Amazon negative reviews are like customer-written blueprints for how to upgrade your business.
Let’s say a customer complains about confusing assembly instructions. Instead of fuming, you rewrite the manual, add a how-to video, and boom—sales improve. We’ve seen this play out time and again. One client in Israel even launched a new version of their product entirely based on review feedback—and it outsold the original 3-to-1.
Negative feedback is also pure gold for marketing. A well-crafted public response shows off your customer service game. An updated listing that directly addresses previous complaints says, “We listen, and we improve.” And believe it or not, buyers love that.
Kanhasoft’s Seller tool helps you extract trends from your Amazon negative reviews, mapping out common complaints so you can tackle root causes systematically. No more guesswork—just actionable data and measurable growth.
Case Study: Reducing Amazon Negative Reviews by 60% in 90 Days
Some stories are too good not to brag about. Like the time we helped a midsize electronics seller in Switzerland—let’s call them “CircuitZen”—cut their Amazon negative reviews by over 60% in just three months. No magic, just data-driven strategy and some good ol’ automation.
When CircuitZen came to us, their product reviews were a battlefield: slow responses, unanswered complaints, and buyers feeling ghosted. Their issue wasn’t bad products—it was bad timing. Negative reviews were being seen before support tickets were even opened.
We deployed our feedback management system with real-time alerts, sentiment analysis, and auto-prioritization. Within weeks, CircuitZen was catching complaints before they turned public. Response templates were customized for tone and product category, and review trends were used to update listings and FAQs.
The results? Review response time dropped from 48 hours to under 6. Updated listings cut buyer confusion by half. And the kicker? Their overall seller rating jumped from 3.9 to 4.6—putting them back on Amazon’s front page where the real money lives.
This case proves one thing: Amazon negative reviews aren’t a death sentence. With the right tools and team, they’re just signals waiting to be turned into strategy.
Feedback Automation: From Manual Hell to Scalable Bliss
If you’ve ever copy-pasted the same apology 15 times in a day, congratulations—you’ve been trapped in Feedback Purgatory. And we get it. Responding to Amazon negative reviews is vital, but doing it manually? That’s a full-time job (and a soul-sucking one at that).
Enter feedback automation: Kanhasoft’s not-so-secret weapon for turning chaos into control.
Our automation tools categorize incoming reviews, assign priority tags, and trigger customized responses. Got a complaint about a missing item? It auto-generates a friendly response with a link to request a replacement. Late delivery? The system explains the delay and offers compensation—all before your lunch break.
It’s not just about speed. It’s about scale. Whether you’re managing 5 SKUs or 500, feedback automation means you’re never missing a beat—or a buyer. One of our clients in the UAE expanded to three new marketplaces in under six months, and thanks to automation, they didn’t add a single new support hire. That’s efficiency.
So go ahead, escape the manual madness. With Kanhasoft’s automation, Amazon negative reviews don’t have to be a time sink—they can be a growth lever.
Analyzing Trends in Amazon Negative Reviews
If you’re just reading reviews and reacting one by one, you’re missing the bigger picture—literally. Hidden in those Amazon negative reviews are trends, patterns, and customer pain points screaming for your attention. The smart sellers? They zoom out before they dive in.
At Kanhasoft, we built tools that don’t just monitor reviews—they map them. Our sentiment analysis engine digs into keywords, tone, timestamps, and categories to surface what’s actually driving dissatisfaction. Not just what buyers say, but why they’re saying it.
We once helped a seller uncover that 70% of their one-star reviews came from products fulfilled via a third-party warehouse during weekends. The product was fine—it was the logistics that needed fixing. Without trend analysis, they might’ve kept blaming the item and missing the root cause.
Trends also help with forecasting. If your Amazon negative reviews spike after every promotion, maybe your fulfillment system can’t handle the volume. If most complaints involve unclear instructions, maybe it’s time to revamp your manuals (or finally shoot that how-to video).
Reducing Return Rates by Resolving Frustration Early
Let’s talk about the post-purchase panic—when a buyer gets the product, opens the box, and immediately starts questioning life choices. This is prime territory for Amazon negative reviews, but also a golden opportunity to swoop in and save the sale.
Early intervention is the key. If a customer feels ignored, that frustration often snowballs into returns. But if you catch the issue early—say, with a proactive message asking if they’re happy—you’ve just lowered the chances of both a return and a rant.
Our tools flag negative keywords in customer messages or early feedback, alerting you before it hits public view. We help automate follow-up emails, send setup tips, and even offer real-time chat support during the post-purchase phase. And yes, it works.
One Kanhasoft client in the UK reduced return requests by 38% simply by inserting a “Need Help?” message via Amazon’s buyer-seller messaging system. A little nudge, big difference.
Reducing returns isn’t just about saving product costs—it’s about preventing Amazon negative reviews from surfacing in the first place. Because a happy buyer tells a friend. A frustrated buyer tells the internet.
Building Trust Amidst Amazon Negative Reviews
Here’s the harsh truth: people don’t expect perfection—they expect honesty. And ironically, it’s often your Amazon negative reviews that give you the best shot at earning long-term trust.
No one trusts a product with 100% glowing feedback anymore. Buyers assume it’s either a scam or a small army of review farmers hard at work. A few critical reviews, when handled transparently and maturely, actually increase credibility. It shows you’re human. Real. Fallible—and working to improve.
We always advise Amazon sellers to treat public responses like a brand voice showcase. Be transparent. Acknowledge the issue. Offer a solution. And where appropriate, inject a bit of humility (or humor—just not during a shipping delay crisis).
A seller in the U.S. we worked with used to ignore all negative reviews. Now? They publicly reply within hours, with custom software solutions and empathy. Their negative-to-positive review ratio hasn’t just improved—it’s turned into a selling point. Buyers often mention in new reviews how responsive the brand was to previous complaints.
Managing Amazon negative reviews is more than damage control. It’s relationship building. Done right, even your worst reviews can lay the groundwork for your most loyal customers.
Amazon’s Policies on Negative Review Responses
Ah yes, Amazon’s Terms of Service—the fine print jungle where good intentions often go to get suspended. Before you respond to Amazon negative reviews, you need to know the rules. Because while Amazon encourages seller engagement, it’s got strict boundaries—and crossing them, even accidentally, can get your account flagged.
First, never offer compensation, refunds, or incentives in exchange for changing a review. Sounds innocent? Amazon calls it manipulation. Even suggesting a buyer “update their review if satisfied” is a red flag.
Second, don’t try to move the conversation off-platform. Messaging buyers to take the issue to email, WhatsApp, or smoke signal? Not allowed. All communication must go through Amazon’s official messaging system.
Kanhasoft’s platform bakes these rules right into our response templates, so you stay compliant without having to memorize a 40-page policy doc. We’ve even built automatic TOS checks that flag responses before you send them, protecting your account from well-meaning mistakes.
How Amazon Negative Reviews Affect SEO
If you thought Amazon negative reviews were just a PR problem, think again—they’re also an SEO problem. And not just on Amazon itself, but on Google, Bing, and any other engine crawling your listings for juicy content.
Amazon’s internal algorithm (A9) weighs your star rating heavily when ranking products in search results. Too many negative reviews? Down you go. Even worse, if customers consistently use terms like “defective,” “fake,” or “didn’t work” in reviews, those keywords start to attach themselves to your product in the algorithm’s eyes.
That means when shoppers search for your product, they’re more likely to see autocomplete suggestions like “XYZ charger doesn’t work” or “XYZ product broken.” Not exactly clickbait gold.
But here’s the upside: Amazon also indexes your responses. Thoughtful, well-optimized replies can actually counterbalance negativity by showing your product is supported and your team is responsive. Our tools help you structure these replies with both customer service and SEO in mind.
Yes, Amazon negative reviews sting—but they also influence how the world sees (and searches for) your brand. Ignore them, and your SEO will suffer silently. Handle them well, and they might actually boost your visibility.
Outsmarting Negative Feedback With Sentiment Tracking
Not all Amazon negative reviews scream disaster. Some just whisper, “Hey, something’s off.” The problem? If you’re only reacting to the loud ones, you’re missing the subtle red flags that silently erode customer confidence.
That’s where sentiment tracking comes in. It’s not just about stars—it’s about tone. Are customers annoyed, confused, disappointed, or downright furious? At Kanhasoft, we’ve developed sentiment analysis tools that dive beneath the surface of review language to spot emotional patterns—before they turn into performance problems.
For instance, if reviews are consistently “neutral” but mention long delivery times, you might be sitting on a ticking time bomb. By tagging and analyzing those soft complaints, we help sellers make small changes that prevent big blowups.
One of our UAE-based clients used sentiment tracking to uncover a sharp rise in “mild disappointment” reviews about packaging. They upgraded materials, and—bam—review scores rebounded without a single apology email needed.
Smart sellers don’t just put out fires—they prevent them. With the right tracking, Amazon negative reviews become early warnings, not final verdicts.
Filtering Out the Noise: Irrelevant and Fake Feedback
Here’s the ugly truth—some Amazon negative reviews are just… garbage. We’re talking the classics: “Didn’t use it yet, but looks cheap,” “Box arrived wet,” or the timeless “Wrong product, but five stars anyway” (yes, it happens).
Worse yet, fake reviews are still a thing. Despite Amazon’s best efforts, bad actors drop bogus one-star ratings just to damage competition. And if you’re not actively filtering that noise, it gets mixed in with legit feedback—and you end up fixing problems that don’t even exist.
At Kanhasoft, we take out the trash—digitally, of course. Our smart filter system detects suspicious patterns (e.g., review spikes, recycled language, mismatched order data) and flags them before they muddy your metrics. We even help sellers compile evidence to appeal fake reviews with Amazon.
One seller in Israel saw a flood of one-stars right after launching a new product. It wasn’t a quality issue—it was a competitor’s smear campaign. Our filtering system caught it, flagged it, and helped get most of those reviews removed.
Because real feedback is gold—but fake feedback? That’s digital graffiti. Filter it out and focus on what actually needs fixing.
Why Mobile Monitoring of Amazon Negative Reviews Matters
Let’s face it—Amazon negative reviews don’t wait for your desktop login. They strike at 2 AM, during your kid’s recital, or while you’re halfway through your vacation mojito. If you’re relying on a laptop and luck to catch critical feedback, you’re already too late.
That’s why mobile monitoring isn’t just convenient—it’s mission-critical.
With Kanhasoft’s mobile-responsive dashboard and real-time push alerts, sellers can monitor, triage, and respond to reviews right from their phones. No need to panic-scroll through the Amazon Seller app, no need to wait until Monday morning to discover that a 1-star review went viral over the weekend.
One of our clients in the UK caught a delivery issue within minutes thanks to a mobile alert, issued a refund, responded publicly, and had the buyer change their review before it could do major damage. That’s the kind of agility today’s eCommerce demands.
Your brand doesn’t sleep, and neither should your review monitoring. Whether you’re managing a team or just hustling solo, mobile tools mean you’re never out of the loop when Amazon negative reviews hit the fan.
Amazon Negative Reviews Dashboard That Makes Sense
Ever seen a dashboard so complicated it makes NASA’s control center look like a calculator? Yeah—we’ve been there too. That’s why we built our Amazon negative reviews dashboard to focus on what sellers actually need: clarity, speed, and action.
Kanhasoft’s review dashboard delivers real-time data, visual trend maps, severity filters, and sentiment tags—without burying you in jargon or 20-click menus. Whether you’re scanning product performance across five marketplaces or drilling into one weird review from Zurich, it’s all intuitive and accessible.
We don’t just show you numbers. We show you meaning. Red flags are flagged. Review sources are linked to order data. And our timeline view helps you visualize the health of your brand like a heart monitor (without the panic).
A UAE-based electronics brand told us our dashboard “finally made reviews feel manageable instead of monstrous.” That’s the point: better data, fewer headaches.
Because if you’re managing Amazon negative reviews with spreadsheets, tabs, and guesswork, you’re not managing them. You’re surviving them. And who’s got time for that?
Customizing Feedback Strategy Per Product or Region
Selling yoga mats and USB chargers? You’re going to need more than one tone of voice. Because what soothes one customer (“breathe deeply and contact us”) might enrage another (“just send the replacement already”). That’s the heart of our approach to Amazon negative reviews—customization, not copy-paste.
Every product has its quirks. Every region has its expectations. And at Kanhasoft, we don’t believe in one-size-fits-all responses. We help sellers build targeted reply templates based on product type, issue category, and buyer location. Whether you’re dealing with a tech-savvy Swiss shopper or a lifestyle enthusiast in the UAE, your tone should match the context.
We worked with a client selling kitchenware across three markets. Their U.S. reviews needed direct and fast responses. In the UK? A touch of empathy and dry humor worked wonders. Meanwhile, in Israel, no-nonsense explanations with clear steps did the job.
With our tools, you can customize every part of your response strategy—language, tone, triggers, even escalation rules. That means fewer returns, fewer rants, and a lot more five-star comebacks.
Customer Support That Actually Supports You
We’ve all dealt with “support” that makes you want to launch your keyboard out the window. Long wait times. Robotic replies. Zero solutions. At Kanhasoft, we made a vow: our support won’t suck.
When you’re managing Amazon negative reviews, things move fast. A late reply can cost sales, trust, and ranking. That’s why our support is built for real-world sellers with real-world problems—and real deadlines.
You’ll talk to actual humans (crazy, we know). People who understand what “ASIN suppression” means and won’t ask you to “clear your cookies” as a fix-all. Whether it’s technical help, customization tips, or just decoding a nasty review’s impact, we’re here.
Final Thoughts
Let’s be honest—no seller loves seeing Amazon negative reviews pop up. They sting, they stress you out, and if you’re not careful, they can spiral into lost sales, bad press, and sleepless nights. But here’s the kicker: they’re also your most honest feedback loop.
You don’t need to fear bad reviews. You need to understand them, manage them, and use them as fuel for brand improvement. When handled right—with speed, empathy, and strategy—those one-star reviews can become five-star recoveries. And your public replies? They’re not just damage control; they’re trust-building moments.
We’ve helped hundreds of sellers across the U.S., UK, Switzerland, Israel, and the UAE turn bad feedback into better product listings, stronger brand loyalty, and measurable growth. How? By listening harder, replying smarter, and automating the stuff that used to make them scream into a pillow.
The digital world rewards transparency, not perfection. So the next time a customer says “meh” instead of “wow,” don’t flinch. Lean in. Fix it. And show the rest of the marketplace why your brand deserves another chance.
Because at the end of the day, it’s not about avoiding Amazon negative reviews—it’s about owning the narrative that comes after them.
FAQs
Q. How can I respond to Amazon negative reviews without violating Amazon’s rules?
A. Always use Amazon’s official messaging platform and never offer incentives for a review change. Be polite, factual, and solution-oriented.
Q. Can negative reviews really hurt my sales that much?
A. Absolutely. Even a few well-placed one-star reviews can drop your search ranking and scare off potential buyers.
Q. How do I spot fake or malicious Amazon negative reviews?
A. Look for vague language, repeat phrases, or reviews that don’t match your order history. Kanhasoft’s tools can flag these for you automatically.
Q. Is it okay to ignore low-star reviews if I have lots of positive ones?
A. Nope. One bad review can outweigh ten good ones in a buyer’s mind—and in Amazon’s algorithm.
Q. How can I reduce the number of negative reviews overall?
A. Start by improving post-purchase communication, monitoring issues early, and using automation to stay on top of complaints before they go public.
Q. What if the review is unfair or inaccurate—can I get it removed?
A. Sometimes. If it violates Amazon’s guidelines (e.g., profanity, fake purchase), you can report it. Otherwise, respond publicly and professionally.
