{"id":504,"date":"2018-10-31T06:22:46","date_gmt":"2018-10-31T06:22:46","guid":{"rendered":"https:\/\/www.kanhasoft.com\/blog\/?p=504"},"modified":"2026-02-04T08:57:08","modified_gmt":"2026-02-04T08:57:08","slug":"top-5-tips-to-do-amazon-keyword-research-guide-from-kanhasoft","status":"publish","type":"post","link":"https:\/\/kanhasoft.com\/blog\/top-5-tips-to-do-amazon-keyword-research-guide-from-kanhasoft\/","title":{"rendered":"Top 5 Tips to Do Amazon Keyword Research: Guide from Kanhasoft"},"content":{"rendered":"

Introduction<\/strong><\/h2>\n

Here\u2019s a weird thought \u2014 Amazon sellers and psychic octopuses actually have something in common: they both win by knowing what\u2019s coming before it happens.<\/p>\n

In the case of sellers, though, it\u2019s not intuition or eight arms \u2014 it\u2019s Amazon keyword research.<\/p>\n

We get it. Keyword research<\/a> doesn\u2019t sound like the sexiest part of selling online. But at Kanhasoft, we\u2019ve seen firsthand that it\u2019s often the difference<\/em> between a listing that collects virtual cobwebs and one that\u2019s printing money while you sleep. One of our clients actually once said, \u201cI thought my product was the problem \u2014 turns out, it was just invisible.\u201d<\/p>\n

Amazon isn\u2019t like Google<\/a>. It\u2019s a buying engine. People don\u2019t come to Amazon to browse cat memes \u2014 they\u2019re ready to buy. And if your product doesn\u2019t show up when they type, click, or speak their query\u2026 well, it\u2019s basically stuck on a desert island.<\/p>\n

Keyword research isn\u2019t just SEO fluff \u2014 it\u2019s sales strategy. And in this guide, we\u2019re pulling back the curtain on the top 5 Amazon keyword research tips<\/strong> that we actually use for our clients (and ourselves).<\/p>\n

Why Amazon Keyword Research Matters<\/strong><\/h2>\n

Let\u2019s play a quick game of logic: No visibility = No traffic. No traffic = No clicks. No clicks = No sales.<\/p>\n

This isn\u2019t philosophy \u2014 it\u2019s Amazon SEO<\/strong>.<\/p>\n

Unlike traditional SEO, Amazon doesn\u2019t care how clever or poetic your product title is. It wants relevance, precision, and purchase intent \u2014 all delivered in a tight package that aligns with the Amazon product keywords<\/strong><\/a> buyers are already using.<\/p>\n

Amazon\u2019s algorithm (known as A9, and recently A10 in some updates) doesn\u2019t just crawl your listing \u2014 it crunches engagement metrics, relevance, and yes, keyword placement. If you\u2019re not doing solid Amazon keyword research<\/strong>, you\u2019re handing your competitors the sale before the shopper even scrolls.<\/p>\n

We\u2019ve worked with brands that had stunning packaging, killer product quality\u2026 and page 5 visibility. Why? They chose keywords based on what they<\/em> thought was important \u2014 not what their customers were actually searching for.<\/p>\n

Smart keyword strategy isn\u2019t about stuffing in as many terms as possible. It\u2019s about finding what real people type when their credit card is already halfway out of the wallet \u2014 and placing those exact phrases where the algorithm can find them.<\/p>\n

Do it right, and the Amazon product ranking<\/strong><\/a> magic starts working for<\/em> you.<\/p>\n

\"Build<\/a>Tip 1: Start with Seed Keywords<\/strong><\/h2>\n

Every powerful keyword strategy starts with something simple: seed keywords<\/strong>. Think of them as the \u201cstarter dough\u201d of your Amazon listing<\/a> \u2014 the base terms that spark discovery.<\/p>\n

Let\u2019s say you\u2019re selling a yoga mat. Your seed keywords might be \u201cyoga mat,\u201d \u201cnon-slip yoga mat,\u201d or \u201ceco-friendly mat.\u201d These are the foundational phrases that real buyers use to start their search.<\/p>\n

At Kanhasoft<\/a>, we always tell clients \u2014 do keyword research for Amazon<\/strong>, not for your ego. You might love<\/em> the phrase \u201cluxury zen fitness pad,\u201d but no one\u2019s searching for that (unless your aunt invented it). Instead, you need to think like your customer. What would they type into Amazon at 11:43 PM after swearing to finally stretch more?<\/p>\n

There are tons of tools to help here: Helium 10, Jungle Scout, even Amazon\u2019s own autocomplete bar. Use them. But don\u2019t just copy and paste whatever\u2019s trending. Validate it against your product, your niche, and buyer intent.<\/p>\n

The goal is to build a list of seed keywords that are relevant, specific, and aligned with what people want<\/em> \u2014 not what you wish<\/em> they wanted.<\/p>\n

And remember: the right seed can grow into sales that scale.<\/p>\n

Tip 2: Use Backend Search Terms Wisely<\/strong><\/h2>\n

Ah yes \u2014 the mysterious \u201cbackend search terms\u201d field. Amazon sellers often treat it like a junk drawer: crammed with leftover keywords, random synonyms, and occasionally\u2026 misspellings. But in reality, it\u2019s one of the best-kept secrets in Amazon keyword research<\/strong><\/a>.<\/p>\n

When used strategically, backend search terms give you a hidden layer of discoverability. Buyers won\u2019t see them, but Amazon\u2019s algorithm will \u2014 which means you can target keywords that don\u2019t quite fit in your product title or bullets without cluttering your listing.<\/p>\n

Here\u2019s the catch: Amazon gives you a limited character count (usually around 250 bytes). That means every character must earn<\/em> its place. At Kanhasoft<\/a>, we advise our clients to skip commas, avoid duplicate terms, and focus on highly relevant FBA keyword <\/strong><\/a>strategy elements like alternative phrases, regional spellings, and competitor brand terms (carefully).<\/p>\n

Want to really level up? Use Amazon seller tools<\/strong><\/a> like Helium 10\u2019s Scribbles to monitor keyword inclusion across visible and backend content. This ensures nothing falls through the cracks.<\/p>\n

Bottom line: the backend field isn\u2019t a dumping ground \u2014 it\u2019s your stealth SEO weapon. Use it wisely, and the algorithm just might give you that visibility bump you’ve been chasing.<\/p>\n

Tip 3: Analyze Competitor Listings Like a Spy\u00a0<\/strong><\/h2>\n

We\u2019re not saying you should lurk in dark corners of the internet with night vision goggles \u2014 but when it comes to Amazon keyword research tips<\/strong>, competitive analysis is as close as it gets to ethical espionage.<\/p>\n

Let\u2019s break it down. Your top competitors? They\u2019ve likely poured time (and plenty of money) into figuring out what Amazon product keywords<\/strong><\/a> convert best. So why not learn from them?<\/p>\n

Start by identifying the top-ranking listings in your niche. What terms appear consistently in their titles, bullet points, and descriptions? Are there recurring phrases that show up across multiple listings? That\u2019s your keyword blueprint \u2014 served on a silver platter.<\/p>\n

We love using Amazon seller tools<\/strong><\/a> like Helium 10\u2019s Cerebro or Jungle Scout\u2019s Reverse ASIN Lookup for this. These tools let you input a competitor\u2019s product and see which keywords drive their traffic. It\u2019s like hacking the Matrix \u2014 legally.<\/p>\n

But here\u2019s the twist: don\u2019t just mimic blindly. Look for keyword gaps \u2014 terms your competitors missed or underused. These are golden opportunities to rank with less competition.<\/p>\n

Tip 4: Focus on Long-Tail Keywords and Buyer Intent<\/strong><\/h2>\n

If you\u2019re still targeting keywords like \u201cphone case,\u201d we need to talk. Broad keywords are fine for billion-dollar brands \u2014 but for most sellers, they\u2019re the fast lane to invisibility (and frustration).<\/p>\n

Here\u2019s where long-tail keywords come in \u2014 those juicy, hyper-specific phrases like \u201cshockproof iPhone 14 case with MagSafe\u201d or \u201cblack vegan leather yoga mat for hot yoga.\u201d These aren\u2019t just more targeted \u2014 they\u2019re packed with buyer intent.<\/p>\n

When we do keyword research for Amazon,<\/a> we prioritize phrases that signal the shopper knows exactly what they want. Why? Because these users are closer to the \u201cAdd to Cart\u201d button \u2014 they\u2019re not browsing, they\u2019re buying.<\/p>\n

Yes, long-tails tend to have lower search volume, but the conversion rates? Often much higher. That\u2019s why they\u2019re a cornerstone of any solid Amazon SEO<\/strong><\/a> and FBA keyword strategy<\/strong><\/a>.<\/p>\n

We\u2019ve seen clients double their daily orders just by switching their focus from high-volume, vague terms to laser-focused long-tails. No change in product. Just better targeting.<\/p>\n

Tip 5: Track and Tweak Regularly<\/strong><\/h2>\n

If you treat Amazon keyword research<\/strong><\/a> like a \u201cset it and forget it\u201d checklist, we\u2019ve got bad news: your product might be silently slipping into search result oblivion.<\/p>\n

Amazon\u2019s marketplace isn\u2019t static \u2014 it’s a digital jungle that shifts daily. New competitors enter, trends change, and the A9 algorithm keeps evolving like it drinks too much coffee. That\u2019s why ongoing optimization is part of every effective FBA keyword strategy<\/strong>.<\/p>\n

Tracking your keyword performance over time helps you understand which terms are driving traffic, which are converting, and which ones are just eating space. Tools like Keyword Tracker (Helium 10) or Sellics can show how your Amazon product ranking<\/strong><\/a> changes for each term \u2014 across devices and regions.<\/p>\n

We advise clients to review their keyword data monthly. Remove underperformers. Replace them with rising trends. A\/B test bullet points. And yes \u2014 sometimes even rewrite the product title if the numbers demand it.<\/p>\n

You wouldn\u2019t drive a car with a dirty windshield and no dashboard. Why run a product listing without monitoring its keyword health?<\/p>\n

\"Future-Proof<\/a>Personal Anecdote: When a Niche Term Changed Everything<\/strong><\/h2>\n

Here\u2019s one of our favorite stories \u2014 and yes, it\u2019s 100% real.<\/p>\n

A client came to us selling artisanal soy candles (great product, even better packaging). They were targeting keywords like \u201cscented candle\u201d and \u201caromatherapy gift,\u201d but their listings weren\u2019t converting. Visibility was okay-ish, but sales? Not so much.<\/p>\n

So, we dove deep into their niche, customer reviews, competitor listings, and… Reddit threads (don\u2019t judge). That\u2019s where we stumbled across a golden keyword: \u201ccandle for migraine relief.\u201d<\/p>\n

Turns out, many customers were buying these candles specifically for that reason \u2014 the clean-burning soy, the natural oils, the lack of harsh scents. But the listing never said that.<\/p>\n

We re-optimized the product title, added that term to the bullets and backend, and within two weeks, the product ranked top 3 for the phrase. Sales spiked. Reviews rolled in. The client was thrilled. (They sent us candles. We\u2019re not mad about it.)<\/p>\n

The lesson? Sometimes, the most powerful Amazon product keywords<\/strong><\/a> aren\u2019t the ones with the highest volume \u2014 they\u2019re the ones that speak directly to a problem your product solves.<\/p>\n

And Amazon SEO done right? It\u2019s not just about visibility. It\u2019s about understanding your audience better than they understand themselves.<\/p>\n

The Role of Amazon Seller Tools<\/strong><\/h2>\n

You could technically do Amazon keyword research<\/strong><\/a> with just your brain, a spreadsheet, and a caffeine-fueled sense of adventure. But honestly? Why work harder when you can work smarter \u2014 with tools built for the job?<\/p>\n

We\u2019ve tested dozens of Amazon seller tools<\/strong><\/a> over the years \u2014 from the sleek and sexy to the bloated and buggy. A few favorites consistently rise to the top:<\/p>\n